With hotel brands making major strides in customer ownership, it is time to start anticipating when direct bookings will outpace third-party sites. The Skift Research team recently published our much ...

We web-scraped 20k+ hotels listed on Google across the U.S., Europe, Asia and Middle East to understand which online travel agencies and direct sites compete for bookings in Google's sponsored and ...

Google has long let hotels buy ads at the top of its search results. Yet these paid ads have only shared generic, static information about a property. Google said Monday it had changed that by ...

Google announced it will be testing more changes for the Digital Markets Act (DMA) in Europe to try to help airlines, hotel operators, and small retailers and not just "large online travel aggregators ...

Hotels will now have a much easier streamlined process for adding room rates and availability to their Google Business Profiles. Hotels looking to book new travelers and capitalize on this summer’s ...