Discover how Geico's innovative ads drive consumer savings and market growth with humor and strategy, making it a top U.S.

Just weeks after pulling its massive media account from long-time agency Horizon Media, new data reveals that GEICO has become a lot less massive as an insurance category advertiser. New data released ...

Netflix is running the first custom creative campaign for its ad-supported tier in partnership with Geico, according to news shared with Marketing Dive. The effort pairs the insurance firm’s gecko ...

After 15 years, Maxwell the Pig is back. The plucky pig first debuted in the Geico ad back in 2010, when they heavily featured the 15 percent savings mantra and played on common phrases in a funny way ...

Dikembe Mutombo last appeared on an NBA roster back in 2009, but it seems like a lot longer ago than that. His legacy as one of the better shot blockers of his time remains, as evidenced by his ...

The four largest personal property and casualty insurers cut advertising spending significantly last year, in part to offset rising costs due to the growing number of climate-driven natural disasters.