Her voice never registers above a whisper. She stares at you with soft eyes. Then slowly, she turns the pages of a book, tapping her fingers softly against the paper. The sound of her voice and ...

You’ve heard about Cardi B tried it. You saw the Zoe Kravitz beer ad. But what is ASMR, exactly? Autonomous sensory meridian response (ASMR) is a heady way of saying “brain tingles.” For lots of ...

Have you ever watched a video that sent a chill up your spine, made your head tingle, or helped put you to sleep? If so, have you ever wondered why? What caused you to have such a visceral reaction to ...

When you listen to someone whispering, or get your hair cut or hear tapping or crinkling sounds, do you feel deeply relaxed, with tingles in your head and neck that run down your back and limbs? If so ...

“It’s a physical sensation that begins in the scalp and extends through the body,” says the creator of popular ASMR videos. No time to get a stress-relieving massage in real life? For some people, ...

Giulia Poerio does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...

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