New York-based ad agency Episode Four created its own AI tool to generate original ideas for client ad campaigns and content.

For us marketers, the goal should be to create an overarching plan of attack, not just a billboard that advertises hype that ...

The creative department of an advertising agency or in-house marketing department relies much more on facts and figures than concepts and slogans. The bottom-line goal of any advertising idea should ...

Real story: I didn’t have cable TV until 2015. The only time I saw TV shows was on Netflix, Hulu, or basic channels; getting cable was a whole new experience. Once we got cable, after the installers ...

Sometimes, all you need is a little creativity to turn something old and familiar into a fresh new hit. That's exactly what did it for Old Spice. To revive a 72-year-old brand, Procter & Gamble tapped ...

Creative heavyweight Steve Aldridge has built agencies, won Lions and made sure creativity didn’t stop at the door of the creative department. He steps into the 10 Questions hot seat to talk vision, ...

AI lets advertisers test hundreds of ad variations in minutes, accelerating feedback loops, improving emotional resonance and ...

Season Two of AMC’s smoking-drinking-screwing advertising drama Mad Men ended last night with Sterling Cooper’s creative head Don Draper steaming out of a meeting telling that suit Duck Phillips, “I ...

The restaurant industry is one of extreme supply and demand. On the demand side, everyone needs to eat – and not everyone has the time, ability, or interest to cook their food. So restaurants are ...

In this article, we will take a look at the 20 most creative email newsletter ideas for corporations. If you want to skip our detailed analysis, you can go directly to the 5 Most Creative Email ...