The Times plans to work with cooking creators and its own staff to build up a video slate, beginning with a weekend baking ...

"And at a basic price of about $5 a month, that's pretty good business," said Sanneh. "Seems that way to me!" Weinstein laughed. And the subscribers respond, sometimes energetically.

Cook, stirring occasionally, until the onion begins to soften, about 5 minutes. Stir in the celery and continue cooking for 2 minutes. Stir in the milk and heat until steaming.

NYT Cooking, the subscription recipe site from The New York Times, will sell $95 at-home cooking kits curated by guest chefs as a new means to grow revenue and boost readership for the service.

Every year the team at New York Times Cooking puts out seven new recipes for Cookie Week. After making a few of the new cookies, NPR spoke with several of the recipe creators.

Cook over medium heat, stirring occasionally, until softened, about 6 minutes. Add the garlic, thyme, oregano, fennel seeds and sage, and cook until fragrant, about 1 minute.

Cooking lentils can be as easy as combining them with water and salt and then letting them simmer. Depending on type and age, lentils take 10 to 30 minutes to cook. Click here for more ...

Ingredients: 2 tablespoons unsalted butter ; 1 small red onion, halved and thinly sliced ; ½ teaspoon granulated sugar ; Salt ; Pinch of dried oregano ...