A TikToker shared a seemingly innocuous video about something she learned in Italy, and it quickly went viral — but not for the reason she expected. On June 28, Californian creator Andoeni posted a 14 ...
Sparkling water brand Topo Chico, acquired by Coca-Cola in 2017, say it is launching a Lemon-Lime hard seltzer. Hard seltzers are gaining popularity, with 26 brands on the market, up from 10 in 2018.
Lemon Perfect, the fastest-growing brand in the enhanced water category*, has hired industry veteran and former Coca-Cola executive Jim Brennan as its new president and chief revenue officer. Brennan ...
The 'above the ordinary' flavor mixes will only be available in Coca-Cola Freestyle Machines at AMC Theatres for a limited time.
Amatil’s move in Australia is consistent with the Coca-Cola Co.’s general strategy to attack a challenging market with new product innovation. Aggressive marketing and NPD work – notably in the ...
Coke is trying to fight off classic soda rivals Pepsi and Dr Pepper while also battling upstart brands.