The US government has selected American design executive Peter Arnell to serve as the chief brand architect within the National Design Studio.
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The White House Names Peter Arnell as U.S. Chief Brand Architect within the National Design Studio
The White House today announced Peter Arnell as the first-ever Chief Brand Architect of the United States, a founding ...
Peter Arnell, the designer behind the Pepsi logo strategy document and the Tropicana redesign that caused a 20 per cent sales drop, has been appointed America’s first chief brand architect. He will ...
Peter Arnell joins U.S. National Design Studio to redesign 27,000 government websites, improving accessibility, navigation, user experience ...
Arnell joins Gebbia’s National Design Studio under Trump to unify UX across 27,000 federal sites and streamline how Americans use government services.
You might know him from Tropicana’s failed rebrand or that infamous Mike Tyson Super Bowl ad. The Trump administration just ...
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