Soffe campwear, the leading clothing range for male, female and junior cheerleaders is now available at Living Cheer, one of the leading cheerleading uniforms suppliers! In preparation for the new ...

This weekend when the Los Angeles Rams and Cincinnati Bengals take the field on Super Bowl Sunday, it will mark the return of cheerleaders to the biggest sports event in the United States, after they ...

A story posted on Inc.com by Leigh Buchanan spotlighted a topic you'd expect to stay on the media sidelines: the competitive business of cheerleading apparel. Her narrative presented the difficulty ...

Handmade at Lucchese’s El Paso factory, the boots will feature colored stars representing causes chosen by each Dallas ...

Status can be a funny thing. Of course, it is most obviously expressed through shiny hardware and easily recognizable logos, but it gets far more interesting when you start to observe the more subtle ...

I have a tomboy side to me. Don't get me wrong I like getting dressed up, cheer, wear makeup and do girly things, but I don't mind getting my hands dirty either! I consider myself an athlete and I ...

Football season is upon us, and attending a game, whether it be live or on TV, is one of those events that might have you thinking *What in the world do I wear?!*Warmth, comfort and a little dash of ...