If your mornings could use a little something sweet, Peeps has a new product to give you that extra hop. The iconic candy brand just rolled out a limited-edition Peeps marshmallow-flavored cereal in ...

Puffs, flakes or shredded. Crispy to soggy within minutes. An American pastime and childhood memory: In the kitchen, above the counter, in a bowl. Take care not to spill the milk. No waiting for mom ...

Retailers who’ve toyed with dialing back efforts to boost traffic to the cereal aisle should give that idea a bit more thought. While the category has, as Love Grown Foods CEO Lance Palumbo says, ...

The pressure on supermarket center store categories is perhaps nowhere more evident than in the cereal aisle, where health concerns and the trend toward convenient, grab-and-go solutions have landed a ...

Fans of Chiefs quarterback Patrick Mahomes snapped up boxes of his new cereal, which went on sale at HyVee stores Thursday.“We got right up out of bed and came here,” Chiefs fan Renee Hicks said.“That ...

General Mills and Hershey's have teamed up to bring you an extremely sweet breakfast cereal. Hershey's Kisses cereal is already making special appearances in some limited stores. The cereal will be ...