19 Smart Marketing Strategies To Help New Businesses Stand Out
While it may be daunting to take on industry giants as a newcomer, the right marketing strategies can help a new business ...
How a switch to brand marketing is getting 20-year-olds through M&S’s doors
Sitting down with The Drum after debuting the retailer’s latest Christmas campaign, Anna Braithwaite, marketing boss for home ...
Beyond Discounts: 7 Leading Brands Share Their Black Friday Strategies
Discounting plays a critical role, but its not the only way to stand out online. Here's how seven leading brands are ...
Marketing Strategies of a Challenger Brand
What do ascending brands do to stand out against industry incumbents? Vanessa Wallace, Savage x Fenty CMO, and Andrew ...
5 Digital Marketing Trends You Can’t Afford to Ignore 2025
Discover essential digital marketing strategies for 2025 to stay ahead of the competition and drive business growth. Stay ...
Innovative Influencer Relationships Open the Door to New Marketing Opportunities
Los Angeles-based marketing agency Runway Influence has recently expanded its footprint in the content and influencer ...
AI search marketing strategies—how Google, ChatGPT and Perplexity are forcing brands to adapt
AI-driven search platforms are rapidly evolving and are poised to disrupt advertising strategies that fail to adapt to the ...
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How Fashion and Beauty Brands Are Pivoting Their Marketing Strategies During Election Week
As the world braces for yet another historic and highly consequential presidential election, fashion brands, retailers, ...
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The Problem With Travel Brand Marketing – And How To Fix It
The blunt reality is: Too much ego and sentimentality exists in modern travel marketing. Sticking to the old way of doing ...
How Locaria’s work to redefine marketing localization strategy became award-winning
Winning Gold at The Drum Awards for Agency Business in the Service or Business Innovation category is Locaria. Here's how, in ...
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Transform Your SaaS Brand with TikTok Strategies
TikTok is one of the biggest social media platforms that provides entertainment to billions of its active users. Starting as a purely entertainment platform, we have witnessed a huge surge in its ...