But outside of the customizable Action Button for power users and features like multiband GPS, which is more accurate than the single-band GPS found on lesser Apple Watches, one of the biggest appeals of the Ultra is its battery life.

Amazon today is taking $49 off a collection of new Apple Watch Ultra 2 models in Black, including models with the Black Titanium Milanese

While the Apple Watch Series 10 was the highlight of the 2024 Apple wearable calendar, the Apple Watch Ultra 2 got a shiny new satin black titanium finish for its second year on the market, and you can already save $50 on the $799 list price at Amazon.

SAVE $50: The new black titanium Apple Watch Ultra 2 (GPS + cellular) is on sale for paid members of the My Best Buy program starting at $749 (typically $799). Meanwhile, non-members can get it for $779.99 at Amazon. It's set for release on Sept. 20.

It makes absolutely no logical sense to buy the black Ultra 2 — especially if you already have one. Yet, not every purchase has to be made with your brain. Sometimes, and only if it causes no harm, you can buy something simply because it’s fun.

Amazon is getting in on the Apple Watch deals action ahead of Fall Prime Day by knocking $50 off new 2024 Apple Watch Ultra 2 styles.

Apple yesterday announced a new black colorway for the Apple Watch Ultra 2, which will launch 20. With this new color, there are a few