Google introduces new AR Beauty ads allowing brands to promote products with virtual makeup try-on experiences. Google launched AR Beauty ads. Brands can promote products using virtual try-on. The ads ...

Posts from this topic will be added to your daily email digest and your homepage feed. Shoppers can now virtually try on different hair dyes and foundation shades, as Google’s augmented reality ...

Google sees augmented reality (AR) as a new, potentially quite effective advertising medium. Today, the search giant announced the launch of AR Beauty ads, a new smartphone ad type that allows brands ...

"After interacting with AR Beauty on Google, shoppers are more likely to spend more time on the brand's site and potentially take action." Google is expanding its AR Beauty ads to let brands showcase ...

LG Ad Solutions, a specialist in CTV and cross-screen advertising, has unveiled findings from its Beauty & The Screen research, spotlighting the transformative role Connected TV (CTV) plays in the ...

FMCG major HUL and Honasa Consumer, the parent company of Mamaearth, are in a legal tussle over their beauty product advertisements. The dispute reached the Bombay High Court after HUL filed a ...

The fact that toothpaste companies are allowed to say that a whitening toothpaste can “remove 15 years of stains” is a whopping lie, Sherry Kuehl says. Sherry Kuehl Special to The Star I’ve been told ...

57% of Americans agree that beauty brands have a responsibility to destigmatize flaws 38% of 18-24-year-olds have purchased from beauty brands that promote diversity 67% of Americans agree social ...