Buried in its announcement about "F1: The Movie" making its streaming debut on December 12, Apple has also announced that ...

It’s just Apple TV now, no plus. Apple has rebranded its six-year-old streaming service Apple TV+ to Apple TV — which is the ...

Compounding potential consumer confusion, Apple now applies the "Apple TV" name to three separate products: the streaming ...

Apple TV+ is now simply Apple TV, with a vibrant new identity. Ahead of its global streaming debut on Apple TV, the film continues to be available for purchase on participating digital platforms, ...

Apple buried its TV+/TV rebrand in a press release announcing the streaming premiere date (Dec. 12) for its F1 movie starring ...

There's nothing more frustrating than the Netflix app freezing on your Apple TV just when you're about to witness the plot twist of that cheesy romantic comedy movie you're watching. Sure, this ...

Eddy Cue, Senior Vice President of Services at Apple, is giving insight into the rebrand of Apple TV+ into simply Apple TV.

Eddy Cue says he doesn’t think having multiple products named Apple TV will be a problem. ...

AppleTV+ is no longer AppleTV+. The streaming giant quietly rebranded, dropping the "plus" from its name. "Apple TV+ is now ...