On the latest episode of The Town podcast, Apple's services chief Eddy Cue explained why the company decided to rename Apple ...

Compounding potential consumer confusion, Apple now applies the "Apple TV" name to three separate products: the streaming ...

Apple buried its TV+/TV rebrand in a press release announcing the streaming premiere date (Dec. 12) for its F1 movie starring ...

Apple TV+ is now simply Apple TV, with a vibrant new identity. Ahead of its global streaming debut on Apple TV, the film continues to be available for purchase on participating digital platforms, ...

Unlock Apple TV's hidden features to personalize, multitask, and enhance your streaming experience. Learn tips to maximize ...

Eddy Cue, Senior Vice President of Services at Apple, is giving insight into the rebrand of Apple TV+ into simply Apple TV.

Eddy Cue says he doesn’t think having multiple products named Apple TV will be a problem. ...

There's nothing more frustrating than the Netflix app freezing on your Apple TV just when you're about to witness the plot twist of that cheesy romantic comedy movie you're watching. Sure, this ...

Apple TV rebrand drops the “+” for simplicity, hinting at a possible new Apple TV device launching as soon as this week.