Discover the new Apple TV 4K with Wi-Fi 7, A17 Pro, and a possible price drop under $100. Perfect for streaming, gaming, and ...

Apple is rebranding its Apple TV+ streaming service, giving the platform a “vibrant new identity” as, simply, Apple TV. The ...

Apple’s low-key Apple TV rebranding hints at a deeper strategy to unify Apple’s streaming, device, and content ecosystem.

It’s just Apple TV now, no plus. Apple has rebranded its six-year-old streaming service Apple TV+ to Apple TV — which is the ...

There’s also a not-so-subtle message to every other streaming service. By dropping the “+,” Apple is signaling that it thinks ...

Eddy Cue, Senior Vice President of Services at Apple, is giving insight into the rebrand of Apple TV+ into simply Apple TV.

Buried in its announcement about "F1: The Movie" making its streaming debut on December 12, Apple has also announced that ...

Apple buried its TV+/TV rebrand in a press release announcing the streaming premiere date (Dec. 12) for its F1 movie starring ...

Compounding potential consumer confusion, Apple now applies the "Apple TV" name to three separate products: the streaming ...

Unlock Apple TV's hidden features to personalize, multitask, and enhance your streaming experience. Learn tips to maximize ...

Say goodbye to Apple TV Plus and hello Apple TV as the streaming service rolls out their ‘vibrant’ new rebrand. Since ...

The Apple TV app can be installed on most Roku devices, which gives you access to premium shows on the Apple TV+ subscription ...