Discover the new Apple TV 4K with Wi-Fi 7, A17 Pro, and a possible price drop under $100. Perfect for streaming, gaming, and ...

Mark Gurman at Bloomberg reported over the weekend that Apple is likely to launch three new M5 products this week—which Apple has just officially teased. Now it seems that new Apple TV 4K and HomePod ...

Eddy Cue, senior vice president for services at Apple, explained the company opted to drop the “+” to help with consistency ...

Apple TV+ is no more. Apple’s streaming service is now officially just ‘Apple TV.’ Here’s why I think this is the right move ...

Eddy Cue, Senior Vice President of Services at Apple, is giving insight into the rebrand of Apple TV+ into simply Apple TV.

On the latest episode of The Town podcast, Apple's services chief Eddy Cue explained why the company decided to rename Apple ...

Eddy Cue says he doesn’t think having multiple products named Apple TV will be a problem. ...

Jesse is a lifelong technology enthusiast who has been exploring smartphones and mobile tech for more than two decades. He began his career as a computer tech in a small Canadian town in Northern ...

The Apple TV Plus streaming service is being rebranded with a “vibrant new identity,” according to the Cupertino company, and ...

You can only close apps on the Apple TV 4K and Apple TV HD, as other models don't run apps in the same way.

To get to the App Store on your Apple TV, look in the top menu bar on your Apple TV 4K or Apple TV HD.