On the latest episode of The Town podcast, Apple's services chief Eddy Cue explained why the company decided to rename Apple ...

Then, Apple rebranded its streaming service this week by dropping the “+” and people lost their minds. That’s mostly because ...

Eddy Cue, Senior Vice President of Services at Apple, is giving insight into the rebrand of Apple TV+ into simply Apple TV.

Compounding potential consumer confusion, Apple now applies the "Apple TV" name to three separate products: the streaming ...

Apple TV+ announced on Monday, Oct. 13 that it was dropping the plus sign, becoming Apple TV but no word as to when the ...

AppleTV+ is no longer AppleTV+. The streaming giant quietly rebranded, dropping the “plus” from its name.

Why minus the plus from Apple’s TV products? It seems that the California company has a broader idea of where it can take its ...

With the third iOS 26.1 beta, which was released to developers on Monday, Apple unveiled the new logo for the Apple TV app ...