Apple’s TV Rebrand Marks the End of the “Plus” Era

Apple buried its TV+/TV rebrand in a press release announcing the streaming premiere date (Dec. 12) for its F1 movie starring ...

Apple TV’s New Name Comes Under Scrutiny—’Absolutely Bizarre’

Compounding potential consumer confusion, Apple now applies the "Apple TV" name to three separate products: the streaming ...

Apple Quietly Drops the ‘+’ From Apple TV

Apple’s low-key Apple TV rebranding hints at a deeper strategy to unify Apple’s streaming, device, and content ecosystem.

Eddy Cue Explains Why Apple TV+ is Now Apple TV

On the latest episode of The Town podcast, Apple's services chief Eddy Cue explained why the company decided to rename Apple ...

AppleTV+ drops plus sign, becomes Apple TV in rebrand

Apple TV+ announced on Monday, Oct. 13 that it was dropping the plus sign, becoming Apple TV but no word as to when the ...
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What Apple TV hardware will run the new tvOS 26

A new leak claims to have the complete compatibility list of Apple TV models that will be able to support the tvOS 26 upgrade that will be announced at #WWDC25. Apple TV HD (2015) Apple TV 4K (1st ...