Black Friday deals have officially landed at Amazon, and that means it’s time to start your holiday shopping! This is one deal I’m seriously tempted to pick up for myself — Amazon’s new Kindles have seen discounts for the first time.

SAVE $25: As of Nov. 26, you can get the new Amazon Kindle (16 GB) for $84.99, down from $109.99. That's a 23% discount, or $25 off.

So far, we're seeing discounts across the entire Kindle range, with £15 off the Kindle Original, £35 off the Kindle Paperwhite, a whopping £145 off the Kindle Scribe, plus 18% off the Kindle Kids and Kindle Paperwhite Kids.

Amazon’s 2024 Kindle Paperwhite is already discounted for Black Friday. The new ereader has faster page turns, a larger screen and longer battery life. It’s marked down to $130 ($30 off).

Kindles are the biggest names in e-readers but there's more out there than these Amazon devices. Kobo is challenging Amazon's reign with its line-up of e-readers that provide the same ease and convenience.