Advertising campaigns help business owners and their teams outline the best strategies and tactics for promoting the company's products and services. Whether you offer a product or service, or plan to ...

The Drum Honors is our year-end celebration of the companies, people and work that performed best across The Drum’s entire ...

Imagine a world where every digital marketing agency serves up the same old strategies year after year. Sounds monotonous, right? That's precisely the rut many find themselves in today. But you don't ...

Learn best practices to acquire and engage customers. If you've considered pivoting to a digital marketing career, now is the time — and Brandeis is the place. In as quickly as a year, an online ...

In recent years, artificial intelligence research has provided new tools and techniques for marketing model builders. These tools, when combined with problem-solving knowledge from a specific domain, ...

CU Boulder’s Department of Advertising, Public Relations and Design prepares you to be a leader in our ever-changing information society. Join a cohort of graduate students who are working to tell ...

With the acquisition of Britton Marketing and Design Group, BrandStar furthers its presence into the ‘New American Middle’; expands its creative capabilities Jeff and Susan (Britton), along with their ...

People don’t get into advertising for awards recognition, of course, but in a world crowded with branded messaging, it can feel significant to be rewarded for standing out in a highly-saturated field.

In its heyday in the 1960s, Basel-based company Geigy (now part of Novartis, one of the world’s biggest pharmaceutical multinational) was not just at the forefront of drugs research – it was also one ...