WHITE BEAR LAKE, Minn. — When it's quiet enough to hear a pin drop, that's Brooke Schueneman's cue to start recording. "Welcome back to my channel," Schueneman whispers into her microphone. She then ...

April 9 is International ASMR Day, a celebration of all things soothing, whispery, and gently tap-tap-tapping into your nervous system in an oh-so-pleasing way. Whether you're already deeply familiar ...

When 22-year-old college student Abby Webster watches ASMR to fall asleep, she takes special precautions. "I have a roommate, and I angle my laptop away because I'm like, 'I don't want anyone to see ...

Don’t hate on AI-generated ASMR. It itches all the right spots in the brain, with no waste and endless variations of soothing content Everywhere we look, the world is grappling with the onslaught of ...