With Ariana Grande and Cynthia Erivo in starring roles, Wicked will be hoping for Barbie-like success at the box office. So it's no wonder its marketing rollout has parallels to last year's billion-dollar blockbuster.

Wicked” and “Gladiator II” both drew less in Thursday previews than their “Barbenheimer” counterparts, but are still expected to help the fall box office.

Wicked and Gladiator 2 — aka Glicked, according to entertainment industry hopefuls desperate for a repeat of last year’s Barbenheimer box office behemoth — have each enjoyed huge launches.