If you own a Vizio TV, don’t be surprised to encounter more ads. On Tuesday, Walmart closed its deal to buy Vizio for $2.3 billion in an effort to become a larger player in advertising. Walmart originally announced its plan to buy US-based Vizio in February,

Walmart paid $2.3 billion for Vizio with its SmartCast OS along with the 19 million accounts it can advertise to.

Vizio is now a member of the Walmart corporate empire. The retail company announced the completion of its $2.3 billion acquisition of the TV manufacturer on Tuesday. Walmart didn’t just buy a TV brand.