British automaker Jaguar, under Tata Motors, is going all-electric with a fresh logo, branding, and three new EVs by 2026. Aiming for a younger, wealt

The British car maker has taken new cars off sale to the general public for more than a year as it reinvents itself to launch three new electric cars, starting in 2026.The new logo is produced in a bespoke font and the car maker says its "geometric form" has combines "upper and lower case characters in visual harmony.

The announcement by Jaguar that it's repositioning itself as an ultra-luxury EV brand will also see the British carmaker's classic iconography undergo a complete redesign. The famous leaping tiger will remain,

Car giant Jaguar has unveiled a new logo and a rebranded range of electric cars alongside marketing slogans such as “delete ordinary”, “live vivid” and “copy nothing”.The new logo features the British vehicle maker’s name written as JaGUar – a “seamlessly blended upper and lower case characters in visual harmony”,

The company showed four new elements, the Device Mark, the Strikethrough, the Exuberant Colors, and the Makers Marks, that herald its reinvention