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The MSRP, also known as the sticker price, is most likely the biggest factor in what you end up walking out the door paying. Of course, you can negotiate a cheaper price if the dealer is willing ...

If you're in the market for a new car, you have likely come across the terms MSRP and invoice. Learn everything you need to know about car invoice vs. MSRP.

The MSRP is the product price determined by the dealer, and the invoice price is the amount the dealer pays the manufacturer for the vehicle. The dealer might not disclose his invoice price. However, ...