Jaguar has urged people to "trust and reserve judgement" over the rebrand of the carmaker. The company, embarking on the ...
New logos and promotional videos unveiled by the classic British car brand drew the ire of many on social media this week.
So yes, Jaguar’s rebrand is a stroke of genius. Millions of people saw it. It just happened on the wrong planet, at the wrong time, with the wrong message. Is there any hope left for the brand?
A promotional video for a rebrand of British luxury car brand Jaguar is being criticized online for showing models in ...
Jaguar’s bold rebrand introduces a new logo and marketing strategy—but critics question if the automaker is losing sight ...
The boss of Jaguar has defended the carmaker’s controversial rebrand and said criticism of its marketing campaign had ...
Drive on MSN1d
Opinion: The Jaguar rebrand deserves praise, not scornRELATED: What do Drive readers REALLY think of Jaguar's rebrand? While occasionally helpful for providing previews of ...
The Jaguar rebrand has been dreadfully misconceived. The fatal mistake? Throwing away their heritage, writes Eliot Wilson.
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