Jaguar Rebrand Sparks Confusion, Angers Anti-‘Woke’ Critics
British luxury vehicle company Jaguar has defended itself against backlash from internet users over its rebranding—including ...
JaGUar? Luxury automaker defends controversial rebrand amid pivot to EVs
New logos and promotional videos unveiled by the classic British car brand drew the ire of many on social media this week.
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JaGUar's bold and controversial rebrand divides fans and critics
Jaguar’s bold rebrand introduces a new logo and marketing strategy—but critics question if the automaker is losing sight ...
Jaguar Rebrand Called 'Disastrous' as Focus on Diversity Comes Under Fire
Jaguar holds a reputation for targeting male car drivers — and ones with plenty of money. For instance, the company's "Good ...
Radical Jaguar rebrand and new logo sparks ire online
A promotional video for a rebrand of British luxury car brand Jaguar is being criticized online for showing models in ...
British carmaker Jaguar reveals glossy rebrand that features no cars, confuses the internet
A group of multiracial, gender-bending models emerge from an elevator in cutting-edge makeup and bright-colored clothing to a ...
Jaguar’s polarizing rebrand—marketing and design pros weigh in
As it seeks to become an ultraluxury brand, Jaguar has unveiled a radical new design and logo that the auto marketer hyped as ...
Jaguar rebrand turns heads as company enters new era with ‘Copy Nothing’ ethos
Jaguar is rebranding itself, announcing a "new era" in an ethos tracing back to its founder, Sir William Lyons.
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Jaguar "Copy Nothing" Rebrand and Logo Change
Jaguar "Copy Nothing" Rebrand and Logo Change refers to a November 2024 rebranding campaign by British car manufacturer ...
Pro-family Volvo ad celebrated on social media following Jaguar rebrand backlash
A new ad by Volvo is being hailed on social media for its pro-family message after Jaguar set off a social media firestorm ...