Jaguar Rebrand Is Absolute Genius—Here’s Why
There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...
Jaguar Rebrand Called 'Disastrous' as Focus on Diversity Comes Under Fire
Jaguar holds a reputation for targeting male car drivers — and ones with plenty of money. For instance, the company's "Good ...
Jaguar boss defends new ‘woke’ rebrand after ad airs featuring man in a dress, androgynous models
Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...
Maybe, just maybe, the Jaguar rebrand isn't as disastrous as we thought
But in five years of covering rebrands, I've never seen anything quite like the response to the new Jaguar branding. It's ...
Jaguar Rebrand Is Pink, Diverse and Doesn’t Feature Any Cars
The U.K. legacy carmaker successfully turns eyes toward its Dec. 2 design concept reveal, but is mocked online meanwhile.
Lifelong Jaguar customer troubled by 'baffling' 'woke' rebrand: 'Going in a very sad direction'
A lifelong Jaguar customer said the company was headed in a troubling direction with its push to go all-electric and its ...
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JaGUar's controversial rebrand faces backlash, have they lost their way?
Only time will tell how this rebrand approach plays out for Jaguar. For an automaker that has long excited ... and some ...
'Trust and reserve judgement' on rebrand, says Jaguar
Jaguar has urged people to "trust and reserve judgement" over the rebrand of the carmaker. The company, embarking on the ...
British carmaker Jaguar reveals glossy rebrand that features no cars, confuses the internet
It's certainly eye-catching: A group of multiracial, gender-bending models emerge from an elevator in cutting-edge makeup and ...
Jaguar’s rebrand is the latest attempt to subvert history and tradition
The Jaguar rebranding debacle is a classic example of Oscar Wilde’s old adage about people knowing the price of everything ...