Jaguar’s rebrand is the latest attempt to subvert history and tradition
The Jaguar rebranding debacle is a classic example of Oscar Wilde’s old adage about people knowing the price of everything ...
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Why Jaguar’s Rebrand Is (Possibly) A Stroke Of Genius
We love cars. Our love is totally inclusive ... Jaguar needs to lean into being the automotive badboy. So yes, Jaguar’s rebrand is a stroke of genius. Millions of people saw it. It just ...
Jaguar Rebrand Is Pink, Diverse and Doesn’t Feature Any Cars
The U.K. legacy carmaker successfully turns eyes toward its Dec. 2 design concept reveal, but is mocked online meanwhile.
British carmaker Jaguar reveals glossy rebrand that features no cars, confuses the internet
A group of multiracial, gender-bending models emerge from an elevator in cutting-edge makeup and bright-colored clothing to a ...
Jaguar Rebrand Called 'Disastrous' as Focus on Diversity Comes Under Fire
Jaguar holds a reputation for targeting male car drivers — and ones with plenty of money. For instance, the company's "Good ...
Jaguar rebrand turns heads as company enters new era with ‘Copy Nothing’ ethos
Jaguar is rebranding itself, announcing a "new era" in an ethos tracing back to its founder, Sir William Lyons.
GREG GUTFELD: Jaguar rebrand has everyone talking when they aren't actually puking
Fox News host Greg Gutfeld and the panel react to Jaguar’s "makeover" as the company ditches cars in new ad on ‘Gutfeld!’ ...
Lifelong Jaguar customer troubled by 'baffling' 'woke' rebrand: 'Going in a very sad direction'
A lifelong Jaguar customer said the company was headed in a troubling direction with its push to go all-electric and its ...
Jaguar Rebrand Sparks Confusion, Angers Anti-‘Woke’ Critics
Crucial Quote “Our brand relaunch for Jaguar is a bold and imaginative reinvention and as expected it has attracted attention and debate,” Jaguar Land Rover spokesperson Josep ...