Irv Gotti, the famed hip-hop music executive from New York City, has died at the age of 54. His three children shared a message on his social media, writing, "It is with heavy hearts that we announce the passing of our beloved father,

Before launching Murder Inc. in New York City in 1998, Gotti worked as an A&R at Def Jam, where he helped bring DMX, Jay-Z and Ja Rule to the label. Under the moniker DJ Irv, he produced the song “Can I Live” from Jay-Z’s 1996 debut, Reasonable Doubt.

A founder of Murder Inc. Records, he helped launch the careers of Ja Rule and Ashanti and was credited as a producer on 28 records that made the Billboard Hot 100.