Haul is available on Amazon's app and mobile website, offering a similar range of fashion, home, lifestyle, and electronics items found on Temu and Shein. Everything on Haul is priced at $20 or less, with most items under $10, and some as low as $1.

Amazon is making a strategic move into the ultra-low-cost space as holiday spending kicks into high gear. But price isn't the only reason why US shoppers are addicted to Temu.

The new storefront will mostly feature products that cost less than $10 and offer free delivery on orders over $25.