Jaguars's rebrand has ignited a wave of debate. This attempted rebrand offers three critical lessons for CEOs attempting to ...

The British car maker has taken new cars off sale to the general public for more than a year as it reinvents itself to launch three new electric cars, starting in 2026.The new logo is produced in a ...

Jaguar announced today a bold new approach to their brand image that focuses on Exuberant Modernism, a concept they describe ...

Jaguar’s modernist rebrand sparks anger and mockery online - ‘Do you sell cars?’ Tesla founder Elon Musk responded to the ad ...

Is it Jaguar or JaGUar? Whatever the case, the Indian-owned British brand is out to reinvent itself for an all-electric ...

New visuals trade a sense of staid luxury for more over-the-top concepts as the brand returns to the idea that “a Jaguar ...

Jaguar debuted a new video for its relaunched all-electric branding — but it was missing something: cars. Even Elon Musk ...

Following a polarizing rebranding announcement, Jaguar teased their upcoming concept car. We take a look at how its styling ...

But after the luxury car brand released a new promotional video on Tuesday, some are calling it “Bud Light 2.0,” per Fox ...

X users compared the Jaguar brand to the Bud Light controversy after the company released a modernist ad to debut its new ...

The all-in bet on full electrification has yielded a complete rebranding, new logos, and a sleek concept that will break ...