At Investor Day 2024, EA revealed how AI can help create and expand game environments with the "Imagination to Creation" ...

Electronic Arts has used AI to mine its own games and resources to give players the tools to create their own in-game content ...

Apparently we want to bring AI videogame characters with us on calls with our parents, though it's news to me.

The use of AI in games can cause anxiety—sometimes even to the point of exaggeration. Fans fear for the future of Battlefield ...

EA FC 25 is now available worldwide on Early Access, and gamers are eager to take to the virtual pitch and test the new gameplay mechanics.

Electronic Arts unveiled its EA Sports App for connected entertainment beyond gaming will begin testing this fall.

But you'd be forgiven if you thought this was some sort of AI tech conference given how effusively the technology was brought ...

Publishing giant Electronic Arts shows a concept of the different ways users could generate their own content in a game using ...

EA CEO Andrew Wilson has stated AI is "the very core of our business" and the company has over a hundred "active novel ...

EA also announced new AI-powered features for The Sims 4, including a visual search for content uploaded to the Gallery and ...

LinkedIn may have trained AI models on user data without updating its terms. LinkedIn users in the U.S. -- but not the EU, ...

EA wants generative AI to be one of the cornerstones of the company's business. This „creativity” didn't arouse enthusiasm.