Gap Inc. is still in the early innings of a brand overhaul under Chief Executive Richard Dickson, but the early signs suggest ...

An internal launch signals to your people that their opinions matter, and it turns a major brand shift from something that’s ...

Jaguar's boss called out critics of its latest video ad, saying their reaction was "vile hatred" and intolerance. The brand ...

Volkswagen sees no chance of avoiding layoffs and plant closures in order to cut 4 billion euros ($4.2 billion) in costs, the ...

The Duke and Duchess of Sussex are reportedly in the midst of a professional separation, with reports suggesting that their ...

Jaguar's repositioning is part of the larger Jaguar Land Rover (JLR) Reimagine strategy. JLR is the parent company of the ...

Some businesses got a revenue boost of up to 600 percent when the Eras Tour came to town. Here’s how your brand can benefit ...

Tottenham announced they had “remastered” their brand identity. For anyone left confused by that phrase, don’t worry, you ...

London-based phone company Nothing is getting a big awareness boost after making fun of Jaguar’s widely criticized new look.

Hollywood’s Super-Brand Movies, like Wicked are redefining entertainment with bold branding, cultural commentary, and ...