Amazon has played a pivotal role in shaping Black Friday into what it is today: as one of the largest online retailers globally, Amazon’s influence on consumer shopping behavior cannot be overstated. Unlike Prime Day which is exclusive to Amazon Prime members, Black Friday is an event open to everyone and makes it accessible for all shoppers.

New deals will drop as often as every five minutes during select periods throughout the deal event, so customers should come back often to find the latest discounts to check off their holiday shopping lists.

I don’t shop at the retailer all too often, though come big sale events, like its early Black Friday deals that are starting to trickle in, I find myself passionately perusing for hours a day. That said,