Zepto founder Aadith Palicha argues that quick commerce platforms have not harmed traditional kirana stores and generated a ...
Zepto and Shaadi.com’s playful outdoor ads turned into a marketing sensation, with brands jumping in to amplify the buzz ...
While Zepto's cash burn rate is high, Aadit Palicha emphasized that the investments are geared towards achieving long-term ...
The clever side-by-side ad placement has Shaadi.com founder Anupam Mittal and Zepto co-founder Aadit Palicha's approval.