NKE's global reach faces near-term strain from weak demand and cost pressures, but long-term strategy fuels recovery hopes.

Nike’s brand purpose is a brilliant illustration. “To bring inspiration and innovation to every athlete* in the world. *If you have a body, you are an athlete” is credible, relating directly ...

Finding The Insight. The strategy behind Unlimited started like all Nike campaigns, which Hoffman says began by finding two things. “Having a process is really important, its purpose is to get ...

We are lowering our fair value estimate on Nike’s shares to $124 from $129. The company’s fiscal 2024 fourth-quarter earnings per share of $0.99 surpassed our $0.88 estimate and its 13.3% EBIT ...

We assign a wide moat rating to Nike based on its intangible brand asset. Nike is the largest athletic apparel company in the world, with $51.2 billion in revenue in its most recent fiscal year.

We all know that Nike’s marketing strategy masterfully combines celebrity endorsements, technological innovation, and targeted storytelling to create a compelling narrative around the brand.

A strong brand will help Nike continue to increase DTC sales at a rapid pace. FY2022 results At the end of June, Nike reported the full fiscal year 2022 results.

The sneaker and athletic apparel company said sales in North America fell 11% to $4.7 billion from a year ago, driven by ...

The rollout of Nike's collaboration with Kim Kardashian's shapewear brand Skims will miss its target to launch this spring because of production delays, according to a report.