The brand has formally announced the New Balance 204L, its latest entry into the on-trend slim-soled sneaker category. First seen in an April leak, the 204L will be used in an upcoming three-style ...

New Balance and South Korean-based lifestyle brand, thisisneverthat, are teaming up once again to launch three new colorways for the classic 550s.

New Balance has launched a new retail concept at London's Westfield Stratford City. With a strong focus on the customer experience, the store is aimed at younger consumers and will encourage customers ...

American women's tennis star Coco Gauff and New Balance have launched an affordable tennis shoe for everyday players.

Coco Gauff and New Balance have released their collaborative sneaker the Coco CG2. The new design refines the court-ready performance and the distinctive features of Coco’s debut signature shoe.

The New Balance Grey Days includes the Coco CG2 x Roland Garros release. New Balance Each May 1, Boston-based New Balance celebrates its heritage and embraces its signature color of grey.

New Balance will launch a new advertisement for 2024 in mid-March for the global brand campaign featuring the Dodgers slugger with new visuals. These new visuals are set to be released on March 15.

On Tuesday, Samuel Adams and Derrick White launched a merchandise collaboration with the Celtics’ guard’s face and name jumping from can to shirt. Derrick White poses his new sweatshirt in his ...

It might even stay a while. The New Balance Allerdale ‘White’ is set to launch in April for $250.

Amazfit's new Balance 2 watch and Helio Strap offer advanced fitness features, BioCharge insights, and no subscription fees.

Coco Gauff and New Balance have released their collaborative sneaker the Coco CG2. The new design refines the court-ready performance and the distinctive features of Coco’s debut signature shoe.