Cooper Flagg debuted his New Balance sneakers during his first Dallas Mavericks media day. When will Flagg debut his own ...

To celebrate newly acquired Dallas Mavericks star Cooper Flagg being the first overall pick in the 2025 NBA Draft, New Balance is selling "Flagg Day" T-shirts, and let's just say they're on sale ...

To celebrate Flagg Day and the next step in Cooper’s on-court journey, New Balance is releasing special-edition apparel both online at newbalance.com and in retail locations starting on June 23rd.

Flagg, who’s from a small town in Maine close to a New Balance factory, was immediately appealing to the Boston-based brand.

By signing Cooper Flagg, Shohei Ohtani, Coco Gauff and other young superstars, the 119-year-old sneaker and apparel brand is ...

This wasn't supposed to happen. We're not supposed to be here. Cooper Flagg is not supposed to be signed to New Balance today. Yet, here we are. This morning, New Balance released a promotional ...

Nike trolled New Balance on social media after Cooper Flagg's standout performance for the Duke Blue Devils in the NCAA Tournament.

Cooper Flagg, Duke freshman men’s basketball player and projected No. 1 pick in the 2025 NBA Draft, has signed a shoe and apparel deal with New Balance.

New Balance, one of Flagg's top sponsors, is selling a "Flagg Day" t-shirt for the NBA Draft. And it'll cost you.

With Flagg about to join the professional ranks, New Balance has decided now is the time to take a fresh approach to their basketball lineup.

You read that right. These simple-looking New Balance "Flagg Day" shirts will cost you $75. Never mind that Fanatics is selling adult Cooper Flagg Dallas Mavericks replica jerseys for only $5 more.

Cooper Flagg is not supposed to be signed to New Balance today. Yet, here we are. This morning, New Balance released a promotional video featuring Flagg. It showed him shooting hoops in a driveway ...