Stephen Foster - More About Advertising
WEBStephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership. Advertisers. Stephen Foster 1 day ago. 0 1,993.
Columnists - More About Advertising
WEBEmma Hall. Emma Hall is a journalist and editorial consultant and is the former Europe Editor of Ad Age, where she covered European marketing advertising, digital and media stories. She has written for newspapers including the Financial Times, The Guardian, The Times and the Telegraph, and was previously a section editor at Campaign.
Tim Delaney of Leagas Delaney: what great Out of Home …
WEBApr 11, 2019 — Leagas Delaney chairman and renowned copywriter Tim Delaney is one of the Keynote Speakers at the 60th FEPE International Congress in Dubai from May 1-3. FEPE International represents Out of Home media owners, advertisers, agencies and suppliers worldwide. Here he describes his lifelong love affair with great Out of Home advertising. It’s easy to suppose
FCK this, says KFC - More About Advertising
WEBFeb 23, 2018 — FCK this, says KFC. Emma Hall February 23, 2018. 1 279 Less than a minute. KFC has wittily transposed its name to FCK and taken a full-page press ad in The Sun, with help from agency Mother. Who knows what’s going on behind the scenes at KFC, but in public they are maintaining a light-hearted, “mea culpa” approach to …
Guinness is good for you: ‘the clear stuff’ is just tap water
WEBJan 31, 2019 — Moderation messages usually lurk unconvincingly in the small print — “drink responsibly” or “stop when the fun stops” — but this Guinness ad by AMV BBDO flat out suggests we drink water instead of booze. It’s not just any water, though, this is Guinness Clear. It’s 100 per cent H2O. The glossy TV ad uses all the clichés of ...
Former Mindshare boss Nick Emery joins You & Mr Jones with …
WEBApr 21, 2021 — Former Mindshare CEO Nick Emery (below) has resurfaced at You & Mr Jones to lead its newly-minted media division You & Mr Jones Media. Emery left Mindshare after a Zoom conference call jape misfired. You & Mr Jones styles itself as the first 'brandtech' group. It was founded by former Havas CEO David Jones in
Bacardi shows its ‘untameable’ family values in new global …
WEBNov 18, 2013 — BETC London has just unveiled its long-awaited global campaign for Bacardi and its majors on the Bacardi family - still the owners of the business - who, it says, have been 'Untameable since 1862' despite a series of vicissitudes in Cuba, including being booted out after the Castro revolution. One of the commercials, 'Procession,' is
but are they missing the obvious? - More About Advertising
WEBNov 2, 2017 — A tidal wave of Christmas ads are on their way – Argos on Friday, John Lewis and Sainsbury’s next week – so it’s not a bad idea from Canon to get in early with what it calls a winter campaign, from VCCP. It’s a continuation of this summer’s ‘live for the story,’ shot by David Harriman on a clearly very clever Canon C700 camera.
New Commercial Arts’ Ian Heartfield picks his Ad of the Year
WEBDec 10, 2021 — Ad of the Year. Normally when people like me say it wasn’t a vintage year for ads, it’s because we’re making a point about the decline of great ideas and great craft, when in reality it’s just the fact that we’re another year older and another year grumpier. When we say it in relation to
BBH’s Sir Nigel Bogle on then, now and what the future holds
WEBMar 7, 2018 — The biggest challenge facing the industry and the next generation of management at BBH is to be absolutely clear about what you are and what makes you different to others in this rapidly changing world. What is the added value that we can provide better than others and better than machines. 1/Bartle Bogle …