Digital Marketing News | Marketing Dive
WEBCalvin Klein debuts 2nd campaign featuring Jeremy Allen White. “The Bear” star’s previous marketing push for the PVH-owned brand generated $74 million in media impressions and led to a jump in underwear sales. Marketing Dive provides in-depth journalism covering the most impactful news shaping the marketing industry.
How Coke and Pepsi's rivalry shaped marketing — and where it …
WEBMay 3, 2022 · With the advent of TV advertising, and then the burgeoning counterculture of the ’60s, Pepsi sharpened its attacks, with shots across the bow at Coke’s fustier image. In 1963, Pepsi announced it would put $36 million behind a new “Think Young” brand platform, its most extensive campaign to date, per “The Cola Wars.”.
Burger wars: How Burger King's rivalry with McDonald's …
WEBMay 17, 2022 · Burger King’s profits fell 40% in 1986, and the chain would soon look for a new ad agency. In 1982, Burger King launched an ad campaign (starring a 4-year-old Sarah Michelle Gellar) that called out McDonald’s by name and claimed the chain’s burgers were 20% smaller than those of Burger King.
Sneaker supremacy: Nike and Adidas battle for brand love
WEBMay 10, 2022 · Nike and Adidas have been ensnared in a relentless rivalry that has commanded the athletic wear industry for nearly 60 years, attempting to out design, out recruit and out cool one another in order to dominate the now $310 billion global sporting goods market.. The running boom of the late 1960s and ‘70s kickstarted the original …
Mtn Dew reaches out to gamers, outdoor enthusiasts with rewards ...
WEBMar 25, 2024 · PepsiCo’s Mtn Dew is upping its marketing to niche audiences with the launch of two yearlong rewards programs that target consumers interested in the outdoors or gaming, according to a press release. The brand recently sponsored related events to support the programs. The Outdoor Gear Program invites consumers to purchase …
9 campaigns that boosted the mood in 2022 | Marketing Dive
WEBDec 12, 2022 · Amid persistent economic woes, an ongoing war and a series of controversies, efforts by McDonald’s, Old Spice and Chipotle found a way to cut through the noise. Creativity faced a gauntlet of challenges in 2022, dispelling hopes for a marketing renaissance. War broke out in February, followed by a souring economy and ad market.
Brand rivalries that helped define modern marketing
WEBMay 10, 2022 · Part I How Coke and Pepsi’s rivalry shaped marketing — and where it goes next. By Peter Adams • May 3, 2022. As the most enduring consumer brand rivalry enters a new phase in the metaverse, tall orders around sustainability may demand cooperation over competition. Read more .
Axe targets Gen Z with open-minded approach to attraction in …
WEBMay 6, 2021 · Axe’s latest campaign is a reimagination of its “Axe Effect” messaging that had been dropped in 2016, with the latest iteration being designed to reflect how ideas about attraction have evolved in the past five years and to appeal to open-minded Gen Z. To reach Gen Z consumers coming of age, Axe’s “The Walk” includes elements from ...
Burger King crowns the consumer king with new ‘You Rule’ tagline
WEBOct 6, 2022 · Dive Insight: “You Rule” is a play on the QSR chain’s mascot and famous paper crowns in an effort to deliver the message that Burger King guests are royalty. It was created in partnership with the chain’s new creative agency of record for the U.S., OKRP. Nostalgia-filled commercials show young people enjoying Burger King in their own ...
Pringles pops open refresh with new campaign | Marketing Dive
WEBFeb 7, 2022 · Pringles has launched its first refresh since 2018 with the new “Mind Popping” global campaign, per information emailed to Marketing Dive. The campaign kicks off with an advertisement made in collaboration with the London advertising agency Grey. During the 20-second ad, a narrator claims the consumer was “made for Pringles” after ...