Media in Canada
WEBWith the acquisition, the agency will offer AI-driven experiences to brands and influencers. Media in Canada – keeping media and marketing execs up to speed on the Canadian media scene.
Media in Canada
WEBWhat do media leaders think of Google’s plan to keep cookies alive? The industry spent four years preparing for their elimination in Chrome, but media leaders say they’ll continue to seek alternatives.
How Canadians are getting their news without Meta
WEBMay 16, 2024 · The research found that more than a third of online Canadians (35%), mainly those 18 to 34, feel they will consume less Canadian news as a result of the Meta ban. Women (39%) are more likely to feel this way than men (31%). The Meta ban did impact usage of Facebook in particular for news, which was cut nearly in half from Spring 2023 (29%) to ...
Most-read of 2021: Media Companies - Media in Canada
WEBDec 21, 2021 · Rogers Sports & Media enters OOH by acquiring Rouge Media Group. While 2021 will likely be remembered for some other key events at Rogers, the company attempted to start the year on the right foot with an entry into a whole new media realm. The company’s Sports & Media arm acquired Rogue Media Group, along with its staff and network of 2,600 ...
Canadian ad market to grow by 27% by end of the year
WEBDec 9, 2021 · The Canadian advertising market is one of them, growing by nearly 27% to $19.3 billion CAD, which surpasses the global growth rates, despite it reaching an all-time high of 22%. Digital advertising sales gained 33% to $13.6 billion CAD after increasing 6% in 2020, as a shift in consumption patterns during the pandemic led to an increase in e ...
How will media be redefined in 2022? - Media in Canada
WEBDecember 21, 2021. The end of another year inevitably means beginning to look ahead to what 2022 will throw at the industry, both in terms of challenges and opportunities. Some media leaders that make up the board and membership of the CMDC are choosing to look on the brighter side, and below, they offer their perspectives on how the role of ...
News - Media in Canada
WEBSainte-Justine Foundation’s media plan aims to diversify donor base. With primetime TV spots, OOH, and digital strategies it is the largest fundraising campaign ever undertaken by a single hospital in Quebec. By Staff. 5 days ago.
News media most credible with Canadians: report
WEBNovember 16, 2023. Kaiser & Partners has released its third annual survey on trust and credibility in news sources showing that across all generations, news from established news media (55%), local experts (36%), public health agencies (32%) and from governments (29%) is considered most credible. On the other hand, some younger Canadians are ...
2022 » Media in Canada
WEBDec 21, 2022 · Media In Canada - keeping media and marketing execs up to speed on the Canadian media scene
By The Numbers: Canada’s ad market officially recovered
WEBNov 1, 2021 · TV has exceeded pre-pandemic levels – Q3 was the first quarter where every month saw growth versus 2019. In Q4 of 2020, Canada crossed a 60% digital share. And that was the highest we’d ever seen. Currently for Q3, it’s sitting around 57%. That, combined with the 34% ad spend we’re seeing for TV …