If you navigate to the “Free to Me” section on the Prime Video website or TV app, you can filter out any shows and movies that you need to purchase or rent to help prevent any unwanted disappointment. This feature is also available on the iOS and Android app by toggling the “Free to Me” button displayed in the top-right corner of the display.

The 'free to me' toggle is also still in testing, as only a few users seem to have received it so far. If you're in on the trial, you'll notice the new option instantly as it sits right in the top bar next to the Prime Video logo. Toggle it, and any content not included in your Prime membership will be hidden.

The "Free to me" filter has been removed and Prime content can be found under Prime node in the "My Subscription" row for simplifying the customer experience and remove cluttering due to badges. There will be Rent, Buy, or Subscribe messaging below the titles that isn't free to the customer.

The second, and arguably much more useful feature to appear, is a new filter toggle called "Free to me." When enabled, it limits the content selection on the main page of Prime Video to what's available to watch with your Prime membership.

If you enable this feature, it will filter the content of Amazon Prime. It will only display the content that’s free for you to watch. This will certainly save you time since you no longer need to browse through the thousands of movies and TV shows only to find out that the thing you want to watch will cost you money.